The Daily Mail reported: “Schoolboy who flings himself into a socket in Sainsbury’s festive ad emerges as the surprise star of the season – and fans say he outshines Sir Elton’s John Lewis effort.”

The film was Campaign Pick of the Month and #8 in films of the year. They wrote: “This is a gorgeous little film. It features a stirring rendition of a well-chosen track with an amazing performance from eight-year-old lead vocalist Tia Isaac and visual design spilling over with charm and humour. I invite you to get over yourself and shed a few tears.”