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HONDA

CHOIR

A 60-person choir sings the sounds of driving a Civic to director Antoine Bardou-Jaquet's equally soothing visuals. The innovative idea garnered golden nods at Cannes and the Clios, and landed the composer Steve Sidwell on the Oscars stage using the same technique with an American choir over clips of famous flicks. Every single sound we hear comes from the choir, not the car.


"For the unprecedented third year in a row, work from Wieden+Kennedy London on behalf of Honda has been selected as the Best-in-Show Grand Clio winner in the Television category, this year for the imaginative and widely praised campaign featuring the two-minute epic “Impossible Dream”, “Dreams” and “Choir.”"

CREDITS:

DIRECTOR: ANTOINE BARDOU-JACQUET

PRODUCER: DAVID STEWART

AGENCY: WIEDEN + KENNEDY

Filmed on location in London and Spain

Awards:

ANDY AWARDS. GOLD

CANNES LIONS. GOLD LION

CLIOS. GOLD - TV/Automotive,

CREATIVE CIRCLE. GOLD.

D&AD. YELLOW PENCIL / TV & Cinema Crafts / Sound Design

KINSALE SHARK. GOLD

THE ONE CLUB. SILVER - Consumer Television / Over :30 - Single - max. :90

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